MIAMI, Fla. (April 26, 2019) – Brightline (soon to be rebranded Virgin Trains USA), the express intercity passenger rail service that connects Miami, Fort Lauderdale and West Palm Beach, with expected future service to Orlando and Tampa, and between Las Vegas and Southern California, announced today the appointment of Philadelphia-based firm 1 Trick Pony as its advertising agency of record in the U.S. While the firm will oversee the brand's overall marketing and advertising efforts, specifically out-of-home, direct-to-consumer, graphic design, branding and partnership promotions, special emphasis will be placed on Brightline's highly anticipated transition to Virgin Trains USA later this year.
1 Trick Pony already has deep insight into the Virgin company and brand, having previously worked on successful campaigns for both Virgin America and Virgin Hotels, most notably launching the brand's first hotels in Chicago and San Francisco. 1 Trick Pony is also no stranger to Brightline, responsible for the company's “We go better. Together” campaign, a social and digital campaign that highlighted expanded rider benefits from the company's partnership with Lyft. Throughout 2019, Brightline will transition to Virgin Trains USA and 1 Trick Pony will support the rebranding of the trains, stations, website, social media, and more.
“We are excited to work with the creative minds at 1 Trick Pony, who have proven, time and again, that they definitely have more than one trick up their sleeve,” said Johanna Rojas, Brightline's Vice President of Marketing. “This partnership comes at a critical point in our trajectory as we expand our service to Orlando and our future service between Southern California and Las Vegas.”
“The Brightline/Virgin Trains USA team has a passion and thirst for creativity that reminded us of Virgin America,” said Rob Reed, 1 Trick Pony partner and Chief Creative Officer. “We're excited to help bring their vision to life as they combine forces with the Virgin brand and reshape the way we travel in the U.S.”
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Brightline (soon to be rebranded as Virgin Trains USA) is the new benchmark for travel by train in America with express intercity passenger rail service connecting Miami, Fort Lauderdale and West Palm Beach, with expected future service to Orlando and Tampa, and expected future service connecting Las Vegas and Southern California. Providing a travel option that lives at the intersection of transportation and hospitality, the service will ease the stress of traffic, provide a simple and intuitive experience from door to destination, and foster new opportunities to explore more of Southeast Florida and the Southwestern United States. Brightline is the only privately owned, operated and maintained express intercity passenger rail system in the United States. For more information, visit our website: www.gobrightline.com and follow us on Facebook, Instagram and Twitter.
About 1 Trick Pony
We are creative folk with service at our core. We have been defying creative norms and avoiding design cliche since 2004. We consider ourselves more than just your typical advertising agency or branding & digital firm, we focus on strategy, concept and then produce and execute at a high level across the total modern mix of branding and marketing communications mediums. We provide a full service feel without the big agency bullshit. We are small and independent by design with a seasoned, senior driven team that can execute at scale as well as down to the finer details. Working out of offices in Philadelphia and the Blueberry Capital of the World (Hammonton, NJ), we have a real world perspective with outsized abilities. Word of mouth based & true to our word, you can learn more at our website http://www.1trickpony.com check us out on social or why not, give us a ring on the ol' telephone.