MIAMI, Fla. – September 20, 2018 – Brightline, Florida's new hospitality-focused express, intercity passenger rail service, is encouraging South Florida to celebrate World Car Free Day by launching the Get out of Your Car Challenge. People can enter by sharing a social media post using the hastag #GetOurOfYourCar and #gobrightline documenting how they ditched their car for the day for the chance to win an Annual Pass on Brightline's Smart service. Brightline will announce five winners on October 1.
“Whether we're talking about World Car Free Day or the stress of your morning commute, we want Brightline to be top of mind,” said Johanna Rojas, vice president of marketing for Brightline. “Beyond the stress of traffic, all of us are looking for better ways to travel and to get around. We look forward to people experiencing the benefits of ditching their car and enjoying a convenient and comfortable way to get to their jobs or entertainment.”
Each year on September 22, World Car Free Day is held in more than 2,000 cities around the world with the goal to reduce the number of cars on area roadways. Benefits include reduced traffic congestion, accidents and pollution. Brightline is excited and proud to be part of this global initiative.
Throughout the week, Brightline will be featuring social media posts by comedians and social media influencers alike depicting how they chose to ditch their car and take Brightline. Tune in to gain inspiration.
Those looking to make the most of their car-free Saturday can also utilize many of South Florida's Citi Bike locations to their destination of choice. Whether looking to experience Miami's hip culinary scene with Miami Spice, enjoy Palm Beach's most unique craft beer festival Brew 2 at the Zoo or visit the NSU Art Museum Fort Lauderdale free of charge as part of Museum Day, families and friends can enjoy a fun and affordable day in South Florida for World Car Free Day.
Brightline is also offering first time riders a $10 credit when they create an account on Brightline's website or mobile app.
To enter the Get Out of Your Car Contest, guests must have a Brightline account and can sign up at www.gobrightline.com/world-car-free-day. Entries will be judged on originality, creativity and humor and the posting can be a picture or video. Submissions are accepted September 22-30, with five winners chosen on October 1.
For more information on Brightline and to view departure schedules, please visit www.gobrightline.com.
For a collection of high res. images of Brightline, please visit:
Brightline is the new benchmark for travel by train in America with express inter-city passenger rail service connecting Miami, Fort Lauderdale and West Palm Beach, with expected future service to Orlando and Tampa, and expected future service connecting Las Vegas and Southern California. Providing a travel option that lives at the intersection of transportation and hospitality, the service will ease the stress of traffic, provide a simple and intuitive experience from door to destination, and foster new opportunities to explore more of Southeast Florida and the Southwestern United States. Brightline is the only privately owned, operated and maintained express intercity passenger rail system in the United States. For more information, visit our website: www.gobrightline.com and follow us on Facebook, Instagram and Twitter.
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Ali Soule: 305-521-4853
Michael Hicks: 561-655-3836