Miami, FL- (August 24, 2018) – Brightline announced its new Select service available for bookings today, elevating the experience both on-board and in-station between downtown Miami, Fort Lauderdale and West Palm Beach. Designed for leisure and business travelers seeking a premium travel alternative, the new Select service is the latest iteration of the innovative guest experience on the only hospitality focused passenger rail service. Select service is now available and bookable on the enhanced Go Brightline app.
“We are reimagining train travel based on the feedback and interest of our guests,” said Brightline's President and COO Patrick Goddard. “It's more than connecting cities and people but providing a hospitality focused approach to transform the journey. The new Select service has been thoughtfully designed and implemented, from the wine selections to the on-board food offerings.”
Brightline Select service begins from the moment guests arrive with inclusive station parking. The enhanced Select Lounge in the three South Florida stations will offer curated food and beverage items throughout the day. From opening to 11 a.m., the Select Lounges will offer an unlimited complimentary breakfast spread with warm, freshly baked goods by Zak the Baker, fresh whole fruits, yogurt parfaits, fruit cups and daily freshly squeezed orange juice until 11 a.m. Between 11 a.m. and 3 p.m., guests traveling on Select will enjoy seasonal healthy offerings and a self-serve wine and champagne station. After 3 p.m., Select Lounge guests can enjoy self-service beverage stations offering champagne, wine and beer, along with imported Italian charcuterie and cheese, and freshly-baked bread. Freshly brewed Illy coffee, assorted teas and an assortment of PepsiCo products and bottled water are also available throughout the day. During the weekends, the lounges will feature special surprises for guests, like a mimosa or Bloody Mary station.
Business services and amenities are also available in the Select Lounges, including independent work stations, complimentary wireless printing and scanning, stationary supplies, iPad usage, magazines and newspapers.
Select ticket holders receive escorted pre-boarding from a dedicated attendant to the platform that will feature grab-and-go-items, such as snacks, wine and accessories. Onboard service will include complimentary scented cold hand towels, magazines, headphones and kids bags for those 12 and under. Chargers are also available upon request. On board, service will include fresh pastries and assorted breakfast items in the morning and a specially curated bento box during the afternoon and evening.
The New Select service pricing will launch at $30 per short segment between Miami and Fort Lauderdale or Fort Lauderdale and West Palm Beach and $35 per long segment between Miami and West Palm Beach.
Brightline also rolled out its Smart+ service, which includes one complimentary snack and alcoholic beverage onboard per leg. Envisioned as an option for business and leisure travelers alike, Smart+ is $25 per short segment and $30 per long segment.
Smart service is $20 per short segment and $25 per long segment. All three levels of service offer guests free wi-fi onboard along with power outlets/USB ports, large multi-task tray tables at each seat, a variety of food and beverage options for purchase and comfortable, large leather reclining seats.
For high res. images of Brightline, including images of its new Select service, please visit:
Brightline is the new benchmark for travel by train in America with express inter-city passenger rail service connecting Miami, Fort Lauderdale and West Palm Beach, with future service to Orlando. Providing a travel option that lives at the intersection of transportation and hospitality, the service will ease the stress of traffic, provide a simple and intuitive experience from door to destination, and foster new opportunities to explore more of Southeast Florida. Brightline is the only privately owned, operated and maintained passenger rail system in the United States. For more information, visit our website: www.gobrightline.com and follow us on Facebook, Instagram and Twitter.
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